Paris, 17 May 2016 - In a digital age awash with information, business leaders need intelligence beyond data to drive success. Recognising a growing need to find relevant information and make sense of it, Ipsos has developed the Insight Cloud, an ‘always on’ socialised intelligence platform. The cloud-based solution facilitates the curation of insights from multiple sources and reinvents how insights are connected, shared and activated within a client organisation.
InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.
Insight Cloud is an ‘always on’ social intelligence platform that nurtures curated insights from multiple sources and reinvents how these insights are connected, socialized and activated. It is a cloud-based solution that allows multiple stakeholders to engage, ideate and collaborate on insights in real time, providing an ongoing source of inspiration for your organization.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Successful marketing and advertising to mums is constantly hindered by brand focussed research, mundane pointless segmentation studies, simplistic assumptions and generic insights.
World Luxury Tracking was launched in 2007 by the International Luxury Business Association and Ipsos to offer a unique analysis of the expectations, attitudes and behaviours of the luxury market.
In light of the most recent news about the spread of the Zika virus, Ipsos has conducted a poll to gauge the level of concern about the virus among citizens of 27 countries around the world.
Are Your Customers Working Too Hard? Jean-Francois Damais shows that measuring customer effort in isolation is not enough. While it does link to customer outcomes, it is the Customer: Company Effort Ratio that really matters.
Korean beauty cosmetics and rituals continue to expand and as some may say, have emerged as a full-fledged phenomenon – with many expressing confidence that “K-Beauty” trends are set to grow even further this year. The Laneige Two Tone Bar is a perfect example of this growing trend.
