Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention.
Japan's self-storage industry has been growing with all the favourable conditions – a high percentage of middle class population, shoebox-size living spaces, a high population density and an active culture of consumerism.
We’re delighted to share the latest findings from Perils of Perception 2015. This year we have included new questions on key issues such as obesity, inequality and the proportion of female politicians in each country. The study is also larger than ever with 33 countries taking part for 2015.
The world is becoming ever more mobile and this is having a major impact on the financial services industry. Over the last few years Ipsos has been studying consumers attitudes and usage of mobile payments.
At Ipsos we believe in a “people first” approach to research. Our community practice is based on our strong belief that innovation and change come from people and not technology.
There were a lot of futuristic things such as hover boards, new electronics and even flying cars. While we aren’t there with flying cars, we are getting closer with the futuristic features of the Connected Car.
Andrew Leary (Ipsos SMX) and John Hallward (Ipsos Connect) have co-authored a new Point of View called Side-by-Side Intelligence, an approach which consists in harmonizing social data with survey-based data.
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. Their mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
