Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.
The Reputation Council brings together senior communicators from some of the most respected corporations around the world. Its feedback sessions provide an opportunity to discuss the business of reputation management and to share experiences and insights.
Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets, turning their attention to the estimated 5 billion low-income consumers.
As Asian brand owners start expanding beyond the region, corporate reputation has found a newly important role as it has shown to have tangible impact on the value of a brand asset.
A Google search for ‘change management’ leads to 1.2 billion results (certainly more when you read this). ‘Human resources management’ to only 415 million entries. This tends to indicate that the most critical portion of change, the human side, is vastly overlooked.
