Facing saturation and cutthroat competition in long-established markets, many multinational companies are seeking new markets, turning their attention to the estimated 5 billion low-income consumers.
As Asian brand owners start expanding beyond the region, corporate reputation has found a newly important role as it has shown to have tangible impact on the value of a brand asset.
A Google search for ‘change management’ leads to 1.2 billion results (certainly more when you read this). ‘Human resources management’ to only 415 million entries. This tends to indicate that the most critical portion of change, the human side, is vastly overlooked.
Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.
HONG KONG (August 27, 2013) – Verint® Systems Inc. (NASDAQ: VRNT) today announced results from a consumer insights survey conducted by Ipsos, a global market research organization, on the state of customer service in the Asia Pacific region.
Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.
Ipsos Healthcare has announced the global launch of EquityVision – the first brand-building research framework to link the major sources of commercial equity in the multi-channel healthcare marketing environment.
