Market Research leader Ipsos announce the nomination of Paul Yao as Regional Key Account Director for Ipsos UU - the Ipsos qualitative research specialists.
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”
The Culture of Service Appreciation in Hong Kong Survey Report 2013 provides an analysis of key trends of service appreciation in the Customer Services sector in Hong Kong, surveying over 1,000 customers and employees from the customer services sector.
Ipsos is pleased to announce the appointment of Judith Passingham as Global CEO of Ipsos Interactive Services (IIS), the Ipsos online research division. She will join the company on 2nd January 2014.
Insight
This newsletter gathers the highlighted papers and reports of the month.
The Reputation Council brings together senior communicators from some of the most respected corporations around the world. Its feedback sessions provide an opportunity to discuss the business of reputation management and to share experiences and insights.
