Insight Hub

All content

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  Healthcare Publication

  Ipsos Update – August 2025

  Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  04.08.25
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  Mystery Shopping Publication

  The Lighthouse Effect: Guiding Shoppers To Their Treasure

  A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?

  29.07.25
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  Artificial Intelligence Publication

  The AI Enigma: Where Enthusiasm Meets Uncertainty

  Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.

  29.07.25
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  Social Media Publication

  Unleashing the Power of Social MISFITs

  Navigating India's Short-Form Video Advertising Landscape

  22.07.25
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  Digital Publication

  Connected TV – The Golden Bridge

  Exploring Connected TV's Potential for Brand Media Plans

  17.07.25

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

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  Ipsos Update Publication

  Ipsos Update – July 2025

  Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  03.07.25
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  Television Publication

  What to Watch Next? The Labyrinth of OTT Content

  With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.

  30.06.25
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  Demographic change Publication

  Is India Harnessing its Demographic Dividend?

  India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.

  30.06.25
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  Generations Publication

  Dear Brands, Are You Silver Savvy?

  The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.

  30.06.25
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  World Refugee Day Survey

  Support for refugees dissipating among Indians, yet they are the world’s most benevolent towards refugees: Ipsos World Refugee Day 2025 Survey

  Cutbacks, amidst surge in displacement puts the onus on wealthier nations, govt, UN, World Bank, NGOs for funding

  19.06.25
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  Artificial Intelligence Survey

  Trust and transparency emerge key cornerstones of AI usage among Indians: Ipsos AI Monitor 2025

  Indians and global citizens excited and nervous about AI in equal measure – displaying a paradox

  19.06.25