Insight Hub

All content

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  Consumers Survey

  India Primary Consumer Sentiment Index - September 2016

  The India Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for September,2016 is up 0.1 percentage points over last month.

  25.09.16
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  Insight Cloud Publication

  Insight Cloud

  Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

  09.09.16
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  Device Agnostic Publication

  Device Agnostic

  A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

  05.09.16
• Market Research Publication

  Business Consulting

  Ipsos Business Consulting provides practical advice for your business or organisation built on fact-based consulting approaches. We help business leaders and organisations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.

  05.09.16
• Overnight Services Publication

  Overnight Services

  Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.

  04.09.16

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Mobile Publication

  AppLife

  Applife is Ipsos proprietary app using mobile for qualitative research.

  27.08.16
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  Big Data Publication

  Big Data, Product Reviews and Behavioural Economics

  In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.

  24.08.16
• Audience Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  15.08.16
• EFM Publication

  Enterprise Feedback Management (EFM)

  Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.

  15.08.16
• Path to Purchase Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

  15.08.16
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  Ethnography Publication

  Ethnography: An Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  14.08.16