Insight Hub

All content

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  Shopper Publication

  Shopper Decision Trees Supporting Category Management Strategy

  How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.

  16.09.25
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  Marketing Publication

  The State of Digital Marketing in India 2025-26

  The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.

  16.09.25
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  Customer Experience Publication

  The Untapped Power of Subscription: India’s Next Big Consumer Play

  Subscription is no longer about commitment to a brand – it is about the brand committing to you.

  12.09.25
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  automotive Publication

  Software-Defined Vehicles: The Digital Revolution

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research

  04.09.25
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  automotive Publication

  Beyond the Badge: The Rise and Fall of Model Brands

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research

  04.09.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  automotive Publication

  The Connected Car Revolution

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  03.09.25
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  Automotive Publication

  The Cabin Evolution Journey

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  03.09.25
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  Brands Publication

  India's Direct Selling Industry: A Story of Resilience and Growth

  This report highlights the direct selling industry's role as a powerful catalyst for economic empowerment, successfully integrating traditional and modern business practices.

  02.09.25
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  Artificial Intelligence Publication

  PERSONAS IN THE AGE OF AI

  At Ipsos, we champion the unique blend of Human Intelligence (HI) and Artificial Intelligence (AI) to propel innovation and deliver impactful, human-centric insights for our clients.

  28.08.25
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  Healthcare Publication

  The Virtual Pillbox: Trends Shaping E-Pharmacy Today

  Solutions reshaping healthcare access and convenience post the pandemic and given the rapid rise of E-commerce/ Q commerce.

  28.08.25
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  Education Publication

  Tech in schools - Yay or Nay?

  Public desire for stricter controls on digital technology for students.

  25.08.25