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Insights Hub

Insight Hub

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Featured insights & publications

A modern car interior with a digital cockpit shows a driver interacting with a touchscreen while navigating through busy city traffic.

automotive Publication

The New Automotive Currency: Connected and Digital

This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.

17.08.26

Consumer Behaviour Publication

Beyond EVs and Ethanol: Balancing Energy Security, Consumer Value and Sustainable Mobility

17.08.26

automotive Publication

SEO Got Us Found. GEO Gets Us Recommended.

17.08.26

automotive Publication

The Human Side of Electrification: Future of Mobility is More 'Behaviour', Less 'Batteries'

17.08.26

Direct Selling Publication

Indian Direct Selling Industry Outlook 2025

03.08.26

Healthcare 28.08.25

The Virtual Pillbox: Trends Shaping E-Pharmacy Today

Brands 13.08.25

Empathy: The New currency of Brand Connection

Education 25.08.25

Tech in schools - Yay or Nay?

All content

AI Publication

Ipsos AI Monitor 2026- India Report

Excitement outpaces anxiety in the AI landscape among Indians.

03.08.26
Obesity Publication

India's Obesity Crisis is a Market Shaping Force

Unpacking the Massive Shift in Consumer's Psychology

22.06.26
automotive Publication

The Geopolitical Catalyst

How West Asia Volatility is Rewriting The Indian Automotive Playbook

22.06.26
Shopper Publication

Ipsos Synthesio's AI Visibility solution taps into new consumer search behaviour to give brands the right presence

TRACK and OPTIMISE your brand's LLM presence when it matters.

25.05.26
Sustainability Publication

When Climate Action Becomes Everyone’s Problem - and No One’s Responsibility

Explore the evolving perceptions of climate responsibility in India, based on Ipsos India's latest survey insights.

22.04.26
Digital Solutions Publication

The Evolving AIDA Model in Digital Marketing: A Path Less Linear

Building Successful brands through Digital Marketing

16.04.26
Luxury Publication

Luxury Reimagined: How India's Timeless Culture is Shaping its Luxury Future

India is building something unique: a luxury ecosystem powered by modern infrastructure, expanding simultaneously across geography and digital channels, creating the world's most dynamic luxury market

12.03.26
Health Publication

Gen Z and the Plant-Powered Plate: Trends and Insights

Brands that resonate will successfully transition plant-based options from niche appeal to mainstream acceptance, redefining food culture in young Gen Z India.

12.03.26
Customer Experience Publication

2026: A Horizon of Hope

Indians show higher optimism for 2026, compared to last year – could this translate into higher spendings?

06.01.26
Trends & perspectives Publication

Beyond Beauty: Emerging Skincare Trends Redefining Innovation

The beauty category is evolving from a space of enhancement to one of engagement, care, and identity.

06.01.26
Ipsos Update Publication

Ipsos Update – January 2026

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

05.01.26

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