Consumers

These were the findings of Ipsos Essentials, monitoring the new rules of engagement of people across the globe and the resulting impact on state of mind, state of wallet and future intentions in the 16 countries of Australia, Brazil, Canada, China, France, Germany, Italy, Mexico, Spain, India, Japan, Russia, South Africa, South Korea, the UK and the US and a sample size of 16,000 respondents.

Most people in China and India say they tend trust others; few in Brazil, Malaysia, and Turkey do.

Ipsos India hires 2 Executive Directors for strategic roles in Client Servicing;
Ipsos India has roped in Garima Mall and Pooja Doshi as Executive Directors effective immediately.

Four criteria for picking the right consumer insights tool for your organization.

Inclusiveness of LGBTQ Community – Marketers Leading the Way
An interesting POV by Pallavi Mathur Lal, Senior Client Director, Ipsos India & Neha Dutta, Research Director, Ipsos UU, India

COVID19 displaces Unemployment from top spot to emerge biggest worry of urban Indians in April 2021: Ipsos What Worries the World global monthly survey;
COVID 19 & Unemployment are neck-to-neck in worry, separated by 1 point.
India stays 2nd most optimistic, across 28 markets polled, 2/3rd believing country is moving in right direction

Unemployment stays top worry for urban Indians in March 2021, shoots up further by 4%: Ipsos What Worries the World global monthly survey; COVID19 which was receding in worry levels, has shot up by 4% in March 2021;
India stays 2nd most optimistic market, bucks global trend of pessimism.

Loss of Income or Employment, biggest personal concern of Urban Indians, in Circa 2021, says WEF-Ipsos Survey.
Urban Indians expect Digital tools and technology to improve most in 2021.

Eating Out tanked; Online Shopping spiked for urban Indians during the pandemic, according to the Ipsos Shopping During the Pandemic Global Survey