INDIAN CONSUMER MARKET

Views divided among Urban Indians on what would signal end of pandemic – Ipsos 33 Nation Survey
Normal life still a distant dream

7 in 10 Urban Indians believe India is moving in right direction: Ipsos What Worries the World global monthly survey (December);
2 in 3 global citizens believe their country is on wrong track;
UNEMPLOYMENT REMAINS INDIA’S TOPMOST WORRY;
Coronavirus becomes No.1 global worry once again in December, after being unsaddled last month

6 in 10 Urban Indians & Global Citizens paid higher prices for essential commodities: Ipsos Inflation Survey;
Household expenses further likely to rise in the next 3 months

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Organized Retail Landscape in COVID19 induced Renaissance
A POV by Abhishek Jha, Research Director, Mystery Shopping & Customer Experience, Ipsos India

Urban Indians rate India top Influencer in World Affairs – Halifax International Security Forum-Ipsos Global Survey
Huge support for Free Trade, Domestic Economy, Global Collaboration & Military Spends

The FOMO about D2C;
Authors - Geeta Lobo, Country Service Line Leader, Ipsos SIA (India) & Deepak H, Partner, Strategy 3, Ipsos India

Consumer Confidence for urban Indians shows minor uptick of 0.9 percentage points in Nov 2021 – Refinitiv-Ipsos India monthly PCSI, November 2021.
Sentiment around jobs shows major improvement. For economy and investments mild surge; sentiment for personal finances remains same as last month

Concern for Climate Change makes Urban Indians buy and consume responsibly, but there is a decline in adoption over previous year: WEF-Ipsos Climate Change & Consumer Behavior Survey