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INDIAN CONSUMER MARKET

INDIAN CONSUMER MARKET

Global Advisor Survey

India Defies the Global Cost-of-Living Squeeze: Ipsos Cost of Living Monitor 2026

While households across many major economies grow increasingly concerned about the impact of rising costs on their finances and living standards, Indian consumers demonstrate a distinctive ability to navigate inflationary pressures while maintaining a positive outlook on their quality of life.

05.11.26

Social Media Survey

Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey

Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.

93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity.

27.11.23

Happiness Survey

3 in 4 urban Indians are happy in Nov 2023; a 4% increase from last month: Ipsos IndiaBus Happiness Monitor

Tier1 town residents happiest at 86%

21.11.23

Consumer Confidence Survey

Consumer sentiment weakens in November 2023 for urban Indians - Refinitiv-Ipsos monthly PCSI

Sentiment down across economy, jobs, personal finances and investments

19.11.23

Consumer Confidence Index Survey

Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey

Sentiment up for economy, jobs, personal finances and investments

06.11.23

Trust in Professions Survey

Teachers, members of the armed forces and doctors emerge most trustworthy – Ipsos Global Trustworthiness Index 2023

A 31country study covering an international sample of 22,816 adults.

26.10.23

Consumption Survey

2 in 3 urban Indians excited about shopping this festival season: Ipsos IndiaBus Festival Poll

Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season

25.10.23

Healthcare Survey

1 in 2 urban Indians say they have access to good quality of healthcare – Ipsos Global Health Service Monitor 2023

Urban Indians have high degree of trust in their healthcare system & equality it provides in healthcare access
Mental Health biggest health concern for global citizens; cancer for urban Indians
A 31 Country global survey among 23,274 adults

18.10.23

Inflation Survey

Global South most optimistic about the direction in which their countries are headed – 69% Indians believe India is moving in the right direction, 3rd most optimistic market globally: Ipsos What Worries the World global survey, September wave

The global advisor survey was run by Ipsos in 29 countries and among 24,733 adults

16.10.23

Society Survey

Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours

Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.

16.10.23

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