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INDIAN CONSUMER MARKET

High levels of optimism
Global Advisor Survey

India No. 2 in global optimism sweep: Ipsos

72% say nation on right track; global mood stays pessimistic; jobs top concern for Indians
Consumer Confidence
Consumer Confidence Survey

Consumer sentiment weakens in November 2023 for urban Indians - Refinitiv-Ipsos monthly PCSI

Sentiment down across economy, jobs, personal finances and investments
Refinitiv-Ipsos PCSI - India Oct 2023
Consumer Confidence Index Survey

Consumer sentiment for urban Indians remains bullish in October 2023; inches up 1.9 percentage points - Refinitiv-Ipsos PCSI monthly survey

Sentiment up for economy, jobs, personal finances and investments
Ipsos Global Trustworthiness Indexust
Trust in Professions Survey

Teachers, members of the armed forces and doctors emerge most trustworthy – Ipsos Global Trustworthiness Index 2023

A 31country study covering an international sample of 22,816 adults.

Ipsos IndiaBus Festival Poll
Consumption Survey

2 in 3 urban Indians excited about shopping this festival season: Ipsos IndiaBus Festival Poll

Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season
Ipsos Health Monitor 2023
Healthcare Survey

1 in 2 urban Indians say they have access to good quality of healthcare – Ipsos Global Health Service Monitor 2023

Urban Indians have high degree of trust in their healthcare system & equality it provides in healthcare access
Mental Health biggest health concern for global citizens; cancer for urban Indians
A 31 Country global survey among 23,274 adults
What Worries the World - Sept wave
Inflation Survey

Global South most optimistic about the direction in which their countries are headed – 69% Indians believe India is moving in the right direction, 3rd most optimistic market globally: Ipsos What Worries the World global survey, September wave

The global advisor survey was run by Ipsos in 29 countries and among 24,733 adults
IAH, Bengaluru
Society Survey

Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours

Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.
Ipsos IndiaBus Happiness Monitor
Happiness Survey

Happiness levels stay steady in September, with no change over previous month: Ipsos IndiaBus Happiness Monitor

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness
Ipsos Education Global Monitor 2023
Education Survey

1 in 2 urban Indians believe our education system is good; 76% believe most education systems in the country have adequate resources and facilities (textbooks, technology, and laboratories): Ipsos Global Education Monitor

8 in 10 urban Indians polled believe teachers are adequately respected in the country
79% urban Indians polled believe the education system in India; contributes to reducing social inequalities;
4 in 10 urban Indians polled do not want AI and Chat GPT to be banned in schools
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