INDIAN CONSUMER MARKET

India 3rd most optimistic market, after Singapore & Indonesia; Only 1 in 3 global citizens believe their country is on right track; Worry around inflation and unemployment increases in August 2023; Across all 29 countries (including India), inflation remains top worry

Sentiment around the economy & jobs shows bounce back. Sentiment for personal finances and investments improves

Happiness up for family, health and economic & financial conditions

Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness

Sentiment up for personal finances, investments and jobs. Sentiment down for the economy

A 31-country study conducted among 22816 adults

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas

3 in 5 Indians confident about law enforcement agencies in forestalling violent crimes from happening

India emerges one of the most religious countries with 81% believing in the existence of God or higher power; 83% believe being religious helps in overcoming crises.