INDIAN CONSUMER MARKET

69% urban Indians claim to be happy. Full time students, homemakers, women and those with higher education, emerge happiest;
94% of urban Indians living in tier 1 towns claimed to be happy;
West Zone and North Zone residents are happier. Family continues to be the biggest contributor to happiness

8 in 10 urban Indians polled believe teachers are adequately respected in the country
79% urban Indians polled believe the education system in India; contributes to reducing social inequalities;
4 in 10 urban Indians polled do not want AI and Chat GPT to be banned in schools

India 3rd most optimistic market, after Singapore & Indonesia; Only 1 in 3 global citizens believe their country is on right track; Worry around inflation and unemployment increases in August 2023; Across all 29 countries (including India), inflation remains top worry

Sentiment around the economy & jobs shows bounce back. Sentiment for personal finances and investments improves

Happiness up for family, health and economic & financial conditions

Happiness surges around work and colleagues/ business associates, for most;
Family, health, and friends emerge top sources of happiness

Sentiment up for personal finances, investments and jobs. Sentiment down for the economy

A 31-country study conducted among 22816 adults

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas