INDIAN CONSUMER MARKET

74% urban Indians feel to fix India we need a strong leader willing to break the rules;
74% want important political issues to be decided by people via referendums and not by elected officials;
74% feel the political and economic elite do not care about hard working people;
66% Indians want govt to increase spends on defense & national security; 66% want govt to increase spends in job creation;

Bolstering teams for an ambitious 2025, when Ipsos turns 50.

Ipsos Global Advisor 31 country, Love Life Satisfaction Around the World survey shows interesting insights about urban Indians and their romantic life.

These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform.

Amit Adarkar, CEO, Ipsos India provides his perspective to Shuchi Bansal of Hindustan Times.

Family, health biggest contributors to happiness

Sentiment up for personal finances and investments; down for jobs and economy

Inflation, unemployment, crime and violence, financial and political corruption and terrorism top worries of urban Indians

Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.

93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity.