INDIAN CONSUMER MARKET


Quantitative Survey

Ipsos India ramps up team at senior level – enhances role of Archana Gupta; ropes in Malavika Mani

Bolstering teams for an ambitious 2025, when Ipsos turns 50.

India tops global survey in satisfaction with romantic/ sex life: Ipsos Global Advisor Love Life Satisfaction Around the World Survey

Ipsos Global Advisor 31 country, Love Life Satisfaction Around the World survey shows interesting insights about urban Indians and their romantic life.

Strong upturn in consumer sentiment in January 2024: Refinitiv-Ipsos PCSI India

These findings are based on data from a monthly 29-country survey conducted by Ipsos on its Global Advisor online survey platform and, in India, on its IndiaBus platform.
FMCG Survey

Slow rural consumption a worry for FMCG firms

Amit Adarkar, CEO, Ipsos India provides his perspective to Shuchi Bansal of Hindustan Times.

Consumer sentiment improves for urban Indians in December 2023: Refinitiv-Ipsos PCSI, monthly India report

Sentiment up for personal finances and investments; down for jobs and economy
Inflation Survey

India stays buoyant and ranks 3rd in optimism in November 2023: Ipsos What Worries the World global monthly survey

Inflation, unemployment, crime and violence, financial and political corruption and terrorism top worries of urban Indians
Social Media Survey

Social Media Feeds widest source of disinformation & fake news - UNESCO-Ipsos Survey

Paradoxically, social media feeds also the most preferred choice for news and information for urban Indians.

93% urban Indians want govt/ regulators to press social media platforms to implement trust and safety measures during elections to protect its sanctity.