Insights Hub

Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Show more
Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

Read more
Unlock Brand Success

Unlock Brand Success

Read More

All content

  • Consumers Survey

    Global Consumer Confidence Ticks Up To 50.7

    This May sees the Global Consumer Confidence Index rise by 0.4 points.
  • Reputation Publication

    Unlocking the Value of Reputation

    The definitive link between corporate reputation and better business efficiency.
  • Ipsos Update Publication

    Ipsos Update - May 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. Mays’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
  • Ipsos Update Publication

    Ipsos Update - May 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
  • Economy Publication

    The Economic Pulse of the World - April 2018

    The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
  • Insights

    Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

    Subscribe
  • Consumers Survey

    ‘Natural’ food: What Does it Mean to Consumers?

    Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
  • Society Publication

    3 tips to ensure a successful corporate social responsibility (CSR) initiative

    Consumers are becoming increasingly critical. It is therefore becoming more important to show your good side as a company, for example by investing in a social purpose. By following these three tips you make sure your CSR initiatives will positively affect your brand.
  • Politieke barometer week 17

    Winst voor GroenLinks, verlies voor de PVV en D66
  • Politics Survey

    BBC Global Survey: A world Divided?

    Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.
  • Society Survey

    Who are the world’s biggest wearable tech buyers?

    From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
  • Qualitative Publication

    Consumer DIP

    How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?