Insights Hub

All content

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  Omnichannel Publication

  Channel Performance Management

  Three focus areas for driving growth.

  04.11.21
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  Trends & Prospective Publication

  Global Trends 2021: Aftershocks and continuity

  Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

  02.11.21
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  Ipsos Update Publication

  Ipsos Update - November 2021

  Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.

  01.11.21
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  Business Publication

  Empathy Awakened

  The power of an empathetic organisation.

  28.10.21
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  Oncology Publication

  Oncology: the disease, dynamics & challenges of market research

  The oncology treatment landscape rarely stands still, and its constant evolution affects all those involved – from patients and their carers to cancer treaters to the companies who manufacture and market treatments.

  25.10.21

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  Omnichannel Publication

  Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

  This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

  21.10.21
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  Customer Experience Publication

  Bridging the Brand Experience Gap

  How to align brand promise and customer experience for business success

  20.10.21
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  Insights Publication

  Transforming the Insight Function

  The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.

  18.10.21
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  Ipsos Update Publication

  Ipsos Update - October 2021

  Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.

  01.10.21
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  Market Research Publication

  Trust in research

  Fostering trust, advocacy and motivation among research participants.

  09.09.21
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  Digital Publication

  Creating a sense of presence: The power of virtual and augmented reality

  Exploring the demand for more immersive experiences as we move into a more digital world.

  06.09.21