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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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  • Data Collection Publication

    Embracing Mixed Mode Research

    Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
  • Consumer Behaviour Publication

    First Impressions Matter

    Understanding the power of spontaneous reactions to develop stronger innovations
  • Coronavirus Publication

    Ipsos Update – February 2021

    Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
  • Brands Publication

    How to drive sustainable brand growth?

    A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
  • Panels Publication

    The power of research panels

    Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
  • Ipsos Update Publication

    Ipsos Update - January 2021

    Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.