Insights Hub

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  Brands Publication

  How to drive sustainable brand growth?

  A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

  27.01.21
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  Panels Publication

  The power of research panels

  Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.

  19.01.21
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  Ipsos Update Publication

  Ipsos Update - January 2021

  Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.

  05.01.21
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  Public Health Publication

  A Year in Review - 2020

  This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.

  16.12.20
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  Consumers Publication

  Shifting context, shifting priorities

  Time for a strategic reset?

  11.12.20

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  Behavioural Science Publication

  The Science of Behaviour Change

  The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

  09.12.20
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  Environment Publication

  Climate change: citizens are worried but torn between a need to act and a rejection of constraints

  As a key global player in the energy sector that is committed to achieving carbon neutrality by 2050, EDF presents the findings of a new, broad scope opinion study conducted by Ipsos for the second consecutive year in 30 countries, covering two-thirds of the world’s population and featuring some of the biggest CO2 emitters. EDF’s goal is to produce a yearly international status report on opinions, knowledge, expectations and levels of commitment with regard to climate change, to nurture thinking and contribute to the constructive search for solutions for the future.

  03.12.20
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  vaccines Publication

  Great expectations: Developments and dynamics of a COVID-19 vaccine

  The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.

  01.12.20
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  Ipsos Update Publication

  Ipsos Update - December 2020

  The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.

  01.12.20
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  Black Friday Publication

  Black Friday 2020: Time to breathe new life into the long-standing retail event

  Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.

  19.11.20
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  Customer Experience Publication

  Money talks or budget walks

  Delivering a Return on Customer Experience Investment: ROCXI.

  12.11.20