Insights Hub

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  Ipsos Update Publication

  Ipsos Update - April 2019

  This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.

  01.04.19
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  Virtual Reality Publication

  Virtual Reality: Hype or the Future?

  Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

  22.03.19
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  Ipsos Update Publication

  Ipsos Update – March 2019

  March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.

  01.03.19
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  Innovation Publication

  Is your innovation research on its best behavior?

  This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
  

  27.02.19
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  Communication Publication

  Be bold, be creative, do research!

  How early communication research enables marketers to make more creative, bolder advertising…faster.
  
  

  12.02.19

• Insights

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• Consumers Publication

  GOODS The third moment of truth: Why sustainable packaging became a corporate necessity

  As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

  01.02.19
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  Ipsos Update Publication

  Ipsos Update – February 2019

  February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.

  01.02.19
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  Society Publication

  Empty Planet: The Shock of Global Population Decline

  Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent - but one that we can shape, if we choose.

  30.01.19
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  Ipsos Update Publication

  Ipsos Update - January 2019

  The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.

  07.01.19
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  Media Publication

  In media we trust? How our views of the media are changing

  While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

  03.01.19
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  Market Research Publication

  Ipsos House: The ideal arena for uncovering the truth behind human behaviour

  Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.

  11.12.18