Insights Hub

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  Ipsos Update Publication

  Ipsos Update - January 2019

  The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.

  07.01.19
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  Media Publication

  In media we trust? How our views of the media are changing

  While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?

  03.01.19
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  Market Research Publication

  Ipsos House: The ideal arena for uncovering the truth behind human behaviour

  Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.

  11.12.18
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  Healthcare Publication

  Ipsos Update - December 2018

  December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.

  03.12.18
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  Market Research Publication

  YouthView: Understanding risk behaviours for meningitis among young people

  While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours of first symptoms.^1,2
  According to one study, the bacteria that can cause the disease are carried asymptomatically in the nasopharynx of up to almost one in four (24%) 19-year-olds; although for most it will not cause the disease.³

  03.12.18

• Insights

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  Digital Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  30.11.18
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  Curation Publication

  Human Curation in an AI world

  Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  

  29.11.18
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  Shopper Publication

  Black Friday: Shifting its Centre of Gravity

  Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

  08.11.18
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  Ipsos Update Publication

  Ipsos Update - November 2018

  November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.

  01.11.18
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  Healthcare Publication

  Connected Health Trends 2018

  Connected Health: moving in the right direction.

  31.10.18
• Innovation Publication

  Three ways agile research will evolve to drive innovation

  94% of global executives are dissatisfied with the innovation performance of their organization.

  30.10.18