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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Generation Research
    Generation Next Publication

    Generations

    Ipsos' Generational Research
  • Kleenex: "Someone needs one"
    Advertising Publication

    A Dull Category Doesn’t Have to Mean Dull Ads

    Transforming adversity into a creative opportunity.
  • Ipsos Update
    Ipsos Update Publication

    Ipsos Update - August 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
  • The Economic Pulse of the World | Ipsos
    Economy Publication

    The Economic Pulse of the World - July 2018

    After holding steady for three consecutive months, the average global economic assessment of national economies surveyed in 28 countries is up one point this wave with 48% of global citizens rating their national economies as ‘good’.
  • Customer Experience Publication

    Mystery shopping vital ingredient in customer experience strategy

    Customer experience is of great importance in any industry. This is arguably most evident in the high-end spectrum of the market where affluent consumers literally spend billions. In this whitepaper three customer experience experts explain what challenges retailers face and what high street retailers can learn from the luxury industry.

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