Insights Hub

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  Society Publication

  3 tips to ensure a successful corporate social responsibility (CSR) initiative

  Consumers are becoming increasingly critical. It is therefore becoming more important to show your good side as a company, for example by investing in a social purpose. By following these three tips you make sure your CSR initiatives will positively affect your brand.

  26.04.18
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  Qualitative Publication

  Consumer DIP

  How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?

  13.04.18
• Media Measurement Publication

  These were the best scoring Super Bowl commercials according to neuromarketers

  A lot has already been said and written about the Super Bowl commercials. Which commercials scored well and which did not? This was often measured by asking questions to viewers. But we all know that what people say does not always correspond to what they think or feel. Neuromarketers took the test and equipped a theater full of football fans with neuro measuring equipment. This is how they recorded all emotional reactions felt while watching the Super Bowl. Surprisingly, not all commercials that were thought to score well did so. Read below what the 5 best scoring commercials were according to the results of the neuro research.

  06.04.18
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  Consumers Publication

  Purchase decisions in a busy, busy world: A behavioral science perspective

  The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.

  05.04.18
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  Advertising Publication

  Viewability Matters

  What advertisers need to know about advertising viewability.

  05.04.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Ipsos Update Publication

  Ipsos Update - April 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.

  03.04.18
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  Economy Publication

  The Economic Pulse of the World - March 2018

  The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 47% of global citizens rating their national economies as ‘good’.

  30.03.18
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  Consumers Publication

  1 in 3 would rather live without sex than without a mobile phone. How does this affect the Customer Journey?

  For many people the mobile phone and social media are indispensable. Especially the chat and messaging functionalities are popular. Under the influence of these applications, there is a growing need for constant communication with each other. And that does not only affect communication between friends and acquaintances, but also business communication between companies and customers.

  20.03.18
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  Product Innovation Publication

  Second successful How Brands Innovate in… event

  On the 15th of March Ipsos organized it’s second How Brands Innovate in.. event in Amsterdam, called How Brands Innovate in .. the USA.

  20.03.18
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  Advertising Publication

  Neuroscience reveals most successful Super Bowl Adds

  We equiped football fans with the latest Shimmer Biometric technology to capture their emotional reactions to Super Bowl ads. Some of them which were loved the most, didn't score that well in terms of emotional pay off. How come?

  01.03.18
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  Public opinion Publication

  What's the world's attitude towards transgenders?

  Citizens in 23 countries polled:
  The majority of respondents not only believe society is becoming more tolerant towards transgender individuals, but that governments should do more to protect these individuals.

  01.03.18