Insights Hub

All content

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  Mobile Survey Publication

  AppLife

  Applife is Ipsos proprietary app using mobile for qualitative research.

  27.08.16
• Media Measurement Publication

  MediaCell

  MediaCell is a versatile solution with a number of potential applications.

  15.08.16
• EFM Publication

  Enterprise Feedback Management (EFM)

  Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.

  15.08.16
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  Path to Purchase Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

  15.08.16
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  Ethnography Publication

  Ethnography

  Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

  14.08.16

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Mobile Publication

  Mobile

  Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.

  07.08.16
• Web Listening Publication

  Web Listening

  Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.

  05.08.16
• Communities Publication

  Communities

  Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

  02.08.16
• Consumers Publication

  Consumer & Retail Audit

  Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.

  27.07.16
• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.

  17.07.16
• Insights Publication

  Science Centre

  Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.

  05.07.16