Insights Hub

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  International Publication

  Perceptions Are Not Reality: Things are NOT as Bad as they Seem

  Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.

  06.12.17
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  Economy Publication

  The Economic Pulse of the World - November 2017

  The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  04.12.17
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  Brands Publication

  Brand Purpose: What’s the Point of You?

  Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

  01.12.17
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  Ipsos Update Publication

  Ipsos Update - December 2017

  Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.

  30.11.17
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  Brands Publication

  Future-Proof Your Brand

  We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

  27.11.17

• Insights

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  Brands Publication

  The Map to Brand Growth

  Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

  08.11.17
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  Media Publication

  The Rise of Fakism

  It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.

  07.11.17
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  Insight Cloud Publication

  Ipsos Curation with Insight Cloud

  Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.

  03.11.17
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  Ipsos Update Publication

  Ipsos Update – November 2017

  Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

  01.11.17
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  Economy Publication

  The Economic Pulse of the World - October 2017

  The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.

  31.10.17
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  Device Agnostic Publication

  Device Agnostic: What Marketers Need to Know

  Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

  25.10.17