Insights Hub

All content

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  Insights Publication

  Harnessing the Power of Data

  The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

  06.12.21
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  Politieke Barometer Survey

  Politieke barometer week 48

  Weinig verschuivingen in zetelaantallen ondanks onvrede over coronabeleid

  01.12.21
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  Ipsos Update Publication

  Ipsos Update – December 2021

  This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

  01.12.21
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  Social Listening Publication

  Social Listening 101: How to understand consumers

  Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.

  30.11.21
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  Women Survey

  Being Woman: From equality to freedom

  A cultural perspective of femininity and empowerment in China, France and USA.

  29.11.21

• Insights

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  Global Advisor Survey

  Hacking, natural disasters seen as biggest threats facing world next year as fear of health epidemic subsides

  Ipsos poll for Halifax International Security Forum finds wide gap between citizens’ level of concern about cyberattacks and epidemics and their confidence in governments’ ability to address them.

  25.11.21
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  Women Survey

  Being Woman: From equality to freedom

  A cultural perspective of femininity and empowerment in China, France and USA.

  24.11.21
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  User Experience Publication

  Five online shopping barriers UX can solve

  Optimising the eCommerce Experience

  22.11.21
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  Global Advisor Survey

  Strong worldwide support for new international institutions and agreements led by democratic countries

  Ipsos poll for Halifax International Security Forum highlights concerns about compliance by China, U.S. and Russia.

  21.11.21
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  Global Advisor Survey

  World divided on whether COVID is contained, but increasing optimism we are turning the corner

  Ipsos poll for Halifax International Security Forum finds New Zealand, Canada, Germany and Sweden seen as providing best leadership on COVID, while China and U.S. underperformed; support growing for opening borders.

  20.11.21
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  Customer Insights Publication

  Value of Insights: Moving to Impact

  The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

  18.11.21