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Insights Hub

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Featured insights & publications

What Worries the World Survey

What Worries the World - September 2025

Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

30.09.25

Artificial Intelligence (AI) Publication

Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption

30.09.25

Inequality Survey

Supporters of international aid outnumber opponents by nearly four to one

30.09.25

Politics Survey

Know the New America & Beyond: September 2025

30.09.25

Consumer Confidence Index Survey

September 2025: Global consumer confidence stable for third consecutive month

30.09.25

Global Trends 23.09.25

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Artificial Intelligence (AI) 26.06.25

Personas in the Age of AI

Innovation 26.06.25

Ignite Growth with Collective Innovation

All content

Global Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

23.09.25
European Union Survey

Europe in wait-and-see mode as von der Leyen’s leadership is tested

Latest approval ratings of the EU and Ursula von der Leyen, who delivers her State of the Union speech today, from the Ipsos EuroPulse Survey.

11.09.25
Customers Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.

08.09.25
Consumer Confidence Index Survey

August 2025: Global consumer confidence unchanged for second consecutive month

The Expectations sub-index is down, while the Jobs’ sub-index is up according to the August 2025 Global Consumer Confidence Index from Ipsos.

01.09.25
Politics Survey

Know the New America & Beyond: August 2025

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

01.09.25
Insights

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Education Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

28.08.25
Artificial Intelligence (AI) Publication

Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

28.08.25
Healthcare Publication

Would You Want to Know? The Paradox of Early Cancer Detection

Read our new viewpoint and delve into the paradox of early cancer detection: how expanding screening methods – particularly multi-cancer early detection tests – while life-saving, pose considerations such as psychological impacts, false positives, and ethical dilemmas.

26.08.25
Society Survey

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).

14.08.25
Consumer Behaviour Survey

Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

07.08.25
Ageing Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

04.08.25

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