Insights Hub

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  Survey

  5 steps for developing an influencer marketing strategy with Lizzo

  It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

  31.01.20
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  Publication

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20
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  Survey

  What Worries the World - January 2020

  Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.

  30.01.20
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  Shopper Publication

  The evolution of shopper behaviour in 2020

  In this changing world, retailers need to adapt to remain relevant and competitive.

  29.01.20
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  Politieke Barometer Survey

  Politieke barometer week 5

  CDA verliest drie zetels

  29.01.20

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  Election Survey

  One of the biggest questions of 2020: Will Trump be re-elected? Here’s what the world thinks

  Most people globally say it’s unlikely Trump will win re-election – differing from U.S. polls.

  28.01.20
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  Publication

  The WISE Global Education Barometer 2020

  Youth perceptions on their education and their future.

  24.01.20
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  Survey

  Only one third of workers expect their job to be automated

  Ipsos' survey for the World Economic Forum finds most employed adults across the world trust they have the skills needed to weather automation.

  23.01.20
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  Climate change Survey

  Saving the planet starts at home

  Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.

  21.01.20
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  Survey

  Global attitudes toward gender in 2020

  Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.

  20.01.20
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  Millennials Survey

  Millennials are against use of nuclear weapons in any circumstances

  International Committee of the Red Cross (ICRC) survey carried out by Ipsos in Switzerland asked 16,000 millennials in 16 countries on their views on war.

  20.01.20