Ipsos Update - June 2022

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.

Explore a range of topics in our monthly round-up of the latest research and thinking from Ipsos around the world. In this edition:

Global Views on Inflation

Our 11-country survey for the World Economic Forum finds high levels of concern about the rate of inflation as well as expectations that things will get worse before they get better.
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What Worries the World?

May’s edition of our 27-country tracker finds worries about inflation rising globally for the tenth consecutive month. In all countries surveyed, concern is higher now than in January 2022.
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AI Meets Consumer Insights

The future of consumer understanding requires human and machine intelligence. This Ipsos Views paper sets out how human-machine teams can bring AI-enabled consumer intelligence to the enterprise.
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Connected CPG

Our latest Ipsos Views paper explores how we are navigating the new world with tech-enabled product innovations and sets out a framework for Connected CPG success.
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The EU’s Response to War in Ukraine

Across the 27 EU member states, 88% approve of the EU welcoming people fleeing the war. There is also strong support for reducing EU dependency on Russian oil.
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What the Future: Food

We explore how our food culture will evolve as hybrid work continues to change our food patterns, and how new innovations in tech and science offer new opportunities.
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Cycling Across the World

86% of people consider cycling to play an important role in the cutting carbon emissions and in the reduction of traffic. Our 28-country survey explores participation rates in and barriers to cycling.
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Youth and Democracy in Europe

The EU has declared 2022 the European Year of Youth, as a recognition of the sacrifices that young people have made during the pandemic. We explore young people’s expectations of the EU.
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This edition also includes articles on the online conversations surrounding electric vehicles, ten things to know about our deep dive report into Italian society, and how Ipsos is tailoring its CSR programmes in Africa to better meet Africans’ expectations of businesses.

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