Artificial Intelligence (AI)


Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
Education Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data

Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).

Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
Healthcare Publication

Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market

Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.
Ipsos Update Publication

Ipsos Update – July 2025

Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Personas in the Age of AI

Promises and limitations.