Consumer Behaviour

Two landmark studies – commissioned by Google in association with Ipsos and Boston Consulting Group (BCG) – have provided unique insights into the complex and contradictory attitudes customers have to privacy online, and the opportunities brands have to reconcile those tensions1. They have also shown how the most digitally mature marketers are best placed to respond to these shifting customer dynamics, being twice as likely to grow their market share over a 12-month period compared to less digitally mature marketers2.

Consumer confidence is down in the world’s two largest economies

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow. Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

A new survival strategy in an increasingly volatile world

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.

[WEBINAR] KEYS - E-commerce Acceleration, Omnichannel Strategies for the Evolving Consumer

Understanding the power of spontaneous reactions to develop stronger innovations

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.