Consumer Behaviour

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?

This month's global consumer confidence reaches 50.9

The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.

For many people the mobile phone and social media are indispensable. Especially the chat and messaging functionalities are popular. Under the influence of these applications, there is a growing need for constant communication with each other. And that does not only affect communication between friends and acquaintances, but also business communication between companies and customers.

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

Last week Ipsos participated as a platinum sponsor in the MIE Conference. Ipsos has a strong reputation of showcasing only the most cutting-edge innovations at this conference. This year was no exception to that rule.

Welcome to our third selection of Ipsos research on public attitudes in Europe.

The 3rd European Survey for Responsible Driving provides a comprehensive picture of how people feel about driving today.