Consumer Behaviour

Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.

Together at the Heart of Better Decisions

Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.

Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.

One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

This May sees the Global Consumer Confidence Index rise by 0.4 points.

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?