Insights

Ipsos poll for Halifax International Security Forum highlights concerns about compliance by China, U.S. and Russia.

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

Two landmark studies – commissioned by Google in association with Ipsos and Boston Consulting Group (BCG) – have provided unique insights into the complex and contradictory attitudes customers have to privacy online, and the opportunities brands have to reconcile those tensions1. They have also shown how the most digitally mature marketers are best placed to respond to these shifting customer dynamics, being twice as likely to grow their market share over a 12-month period compared to less digitally mature marketers2.

Exploring the demand for more immersive experiences as we move into a more digital world.

This month we feature new research on women in advertising, wellbeing in India, alongside updates on world opinion on globalisation, economic recovery, exercise and sports, and more.

A monthly podcast on data collection methods in market research.

New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.