Building a better future with Innovation

At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.

Discover how we can help make your innovations faster, smarter and bolder by tapping into the below resources:

Innovation and Behavioral Science

Optimising beer packaging through on-line eye tracking

 

Beyond the Hype: Innovation predictions in the era of machine learningInfographie Behavioral
Infographie Behavioral 2time to decide coverInnovation Research Behavior
First Impression MatterSpeed Dating InnovationsWinning Claims In Uncertain Times
 Functional food - a drink to your health 

 

Discover our podcast about why understanding consumers' response times is so important to so much of the work that we do. Here on Spotify.

Innovation Agility

Stage gates to straight gatesAcceleration | Web and mobile technology | going faster |  Ipsos
Innovating in challenging times | Ipsos | Concept testingIpsos Views | Innovation in inflationary times
Ipsos Views | Challenging the status quo 

Connected services and new business models

Connected CPG: winning formula for CPG in the tech-accelerated ageAssessing post-pandemic stickiness of product subscriptions
Cracking the code for voice commerce | IpsosInnovating during challenging times: Research during Coronavirus for Services, Durables, and Technology | Ipsos

 

Watch our video bites on voice-commerce:

 

Financial Services and Insurance

The Future Calls for Meaningful InclusionNiche Doesn't Mean Small
Does Sustainability Have a Role in Financial ServicesIs technology what people want to buy

 

Trends

Activating Trends

 

 

Sustainability

Ipsos | Mapping the journey to sustainable pack | Sustainability | packaging Ipsos - Influence of pack format and material on perceived environmental product benefitsClean, Green and Affordable | Sustanable packaging | Hygiene | Coronavirus | Ipsos
The third moment of truth | IpsosAdressing the SustainabilityIpsos

 

Forecasting

Forecasting in challenging times: Considerations and actions before, during and after coronavirus| Ipsos

 

Product Testing

we're more than our senses Adapting product testing to challenging times | Ipsos
Towards More Agile and Efficient Product TestingIpsos

Discover our solutions