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Consumer Behaviour

Decoding Ramadan 2026 Shopping Behavior and Influencer Impact in UAE & KSA
Consumer Behaviour Survey

2026 Ramadan Consumption Report

Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.
KEYS: The Year Ahead | Ipsos
Consumer Behaviour Webinar

[WEBINAR] KEYS: The year ahead

What Now? What Next?
Convergent commerce | Omnichannel | Ipsos
Shopper Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Addressing the Sustainability Say-Do Gap
Consumer Behaviour Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
banks in Saudi Arabia
Consumers Survey

BankScape KSA

Results are now available with data and insights about the financial sector in Saudi Arabia.
first impressions matter
Consumers Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
Behavioural Science | Consumer Behaviour | Covid-19 | Ipsos
Consumer Behaviour Publication

The Science of Behaviour Change

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Eating in KSA
Food & Beverage Survey

Food Trends 2020

The changing food habits and attitudes of consumers in Saudi Arabia during the pandemic.
Consumer Pulse in MENA
Consumers Survey

Ipsos in MENA Launches Consumer Pulse

The ultimate fore-sighting syndicated study looking at the most important consumer trends in the region.
Woman drops off a package | Brands | Coronavirus world | Ipsos
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
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