Alcohol — How Much Is Too Much?
Whilst many British people are worried about the country's binge drinking, few are aware of the safe drinking limits recommended by Government and medical experts — according to new MORI research.
The survey, for Alcohol Concern, shows around four in five (78%) are concerned (43% 'very concerned') about binge drinking, drunkenness and disorderly behaviour among British people. Yet only seven per cent of men and 22% of women know that the current recommended daily allowances are three–four units and two–three units respectively.
Topline Results
- MORI Social Research Institute interviewed a representative quota sample of 1,001 adults aged 16+ across Great Britain. Interviews were conducted by telephone between 19-21 September 2003, using random digit dial
- Data are weighted to the known national population profile
- '*' indicates a value of less than half of one per cent but greater than zero
- Where results do not sum to 100, this may be due to multiple answers or computer rounding
- Base all (1,001), unless otherwise specified
Q How concerned are you personally about so-called 'binge drinking', drunkenness & disorderly behaviour among British people? Are you very concerned, fairly concerned, not very concerned or not at all concerned?
Base: Adults aged 16+ (1,001)
| % | |
|---|---|
| Very concerned | 43 |
| Fairly concerned | 35 |
| Not very concerned | 16 |
| Not at all concerned | 5 |
| Very concerned / Fairly concerned | 78 |
| Not very concerned / Not at all concerned | 21 |
| Don't know | 1 |
Q As you may know, there is a recommended alcohol consumption allowance, measured in units. Do you know what the current recommended allowance is for you, per day or per week? (If Respondent Has A Specific Drinking 'Limit' For e.g. Medical Reasons, Ask '…Do you know what the current recommended allowance is for someone of your gender?'
Base: Adults aged 16+
| Men | Women | |
|---|---|---|
| Base | (439) | (562) |
| % | % | |
| 0-1 unit per day | 2 | 3 |
| 2-3 units per day | 15 | 22 |
| 3-4 units per day | 7 | 3 |
| 5-6 units per day | 2 | 1 |
| 7-10 units per day | 2 | 1 |
| More than 10 units per day | - | * |
| 0-7 units per week | 4 | 4 |
| 8-13 units per week | 3 | 4 |
| 14 units per week | 2 | 10 |
| 15-20 units per week | 3 | 2 |
| 21 units per week | 8 | 2 |
| 22-30 units per week | 6 | - |
| 31-50 units per week | 1 | - |
| More than 50 per week | - | * |
| Don't know | 44 | 48 |
