Elevating the Customer Experience through Accessible Pack Design

When packaging works well, it goes unnoticed. However, all too often, pack design doesn't consider the needs of those with physical or sensory challenges. This oversight not only causes a frustrating user experience, but it can have a lasting negative impact on brand perception, so it's essential to get it right.

Join us for a webinar on 29 October where Ipsos' PRS experts will explore this topic further. We'll share pivotal insights and present real-world examples from our recently conducted primary research, highlighting the effects of inaccessible packaging across a collective mix of FMCG categories.

In this webinar, we will also discuss:

• Why accessible packaging is so important

• How brands can benefit from inclusive pack design

• Key principles and examples for how brands can get it right