older person using a can opener
older person using a can opener

Elevating the Customer Experience through Accessible Pack Design

29 Oct 2025
Online webinar
12:00 - 12:45 GMT

When packaging works well, it goes unnoticed. However, all too often, pack design doesn't consider the needs of those with physical or sensory challenges. This oversight not only causes a frustrating user experience, but it can have a lasting negative impact on brand perception, so it's essential to get it right.

Join us for a webinar on 29 October where Ipsos' PRS experts will explore this topic further. We'll share pivotal insights and present real-world examples from our recently conducted primary research, highlighting the effects of inaccessible packaging across a collective mix of FMCG categories.

In this webinar, we will also discuss:

  • Why accessible packaging is so important

  • How brands can benefit from inclusive pack design

  • Key principles and examples for how brands can get it right


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