The Rise of No/Low Alcohol: Motivations, Moments, and Innovation

From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.

In this exclusive webinar, we’ll reveal:

• The motivations and preferences driving out-of-home consumption vs in-home consumption
• The categories, flavours and formats that consumers crave
• Generational differences
• The opportunities brands can seize to stay ahead

We are pleased to welcome Emese Pinter from Asahi, who will be sharing her valuable experience with us. Emese leads global Consumer Insights initiatives at Asahi, including a long-standing collaboration with Ipsos Synthesio, their social and search intelligence partner. Together, Synthesio and Asahi monitor brand performance, analyse campaigns, and explore major consumer and industry trends.

If you want to understand where the market is heading next, this is the session you won’t want to miss.

Join us on the 30 September 2025 to uncover how these shifts and preferences vary between markets, and what that means for future product development and brand strategy.