BBC Shopping Experience
The BBC's Panorama programme commissioned Ipsos to conduct research among consumers into their supermarket shopping experience.
The BBC’s Panorama programme commissioned Ipsos to include their questions on their face to face CAPI omnibus survey. Interviews were conducted with respondents in their homes.
The omnibus survey interviews a representative sample of c.2,000 GB adults aged 15+ each wave.
The Shopping study comprised of a sample of 1546 Main Shoppers (those responsible or mainly responsible for all household shopping).
The survey was conducted between the 4th-10th November 2011.Data was weighted to be representative of the GB Adult population by age, sex, working status, region, ethnicity, and tenure.
