Insights Hub

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• Public opinion Publication

  Acceptable Behaviour?

  How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Our report, with a foreword from David Halpern, Director of the Behavioural Insights Team at the Cabinet Office, brings together our latest international research on this subject.

  27.02.12
• Investors Survey

  Britons among the most economically pessimistic worldwide

  Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad accordingour latest 24-country Global @dvisor.

  23.02.12
• Politics Survey

  Ipsos Global @dvisor Wave 29

  Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad according to new research from Ipsos' Global @dvisor online survey conducted in 24 countries.

  23.02.12
• Consumers Survey

  Social media and mobile - buzzwords of the year (again)

  The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?

  21.02.12
• Politics Survey

  Economist/Ipsos February 2012 Issues Index

  Though unemployment appears to be breaking away from the chasing pack as an issue of public concern, it still has some way to go before it reaches the same level as the economy, mentioned by around two thirds (64%) of the public, also an increase (of three percentage points) since January.

  21.02.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Mr. & Mrs A. N. Other - rediscovering Delight to create change

  Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times

  20.02.12
• Investors Survey

  Who's afraid of mobile payments?

  Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog

  20.02.12
• Politics Survey

  The Moments that Matter

  By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic.

  17.02.12
• Consumers Publication

  3D Movies at the Cinema

  Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?

  15.02.12
• Consumers Survey

  Are targeted TV ads smart?

  Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?

  14.02.12
• Faith & Religion Survey

  Religious and Social Attitudes of UK Christians in 2011

  A poll carried out by Ipsos for the Richard Dawkins Foundation focused on beliefs and attitudes of self-identifed UK Christians.

  14.02.12