Insights Hub

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• Consumers Publication

  The Road to Digital Success

  What do we know today about what characterises the most effective digital advertising?

  14.05.11
• Consumers Publication

  A Guide to getting the best out of your Segmentation Analyses

  A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
  The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.

  13.05.11
• Consumers Publication

  Crossing the Digital Radio Divide

  John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.

  13.05.11
• Consumers Survey

  Do They Know It's Christmas? DAB radio listeners do.

  The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.

  12.05.11
• Investors Survey

  The Coalition's first year: the public gives its verdict

  One year into the Coalition government, what does the public think? Ipsos has produced a briefing pack on public attitudes towards the Coalition a year on.

  10.05.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Top of the pollsters!

  As the dust settles on the Scottish Parliament election, Ipsos have been recognised for producing the most accurate polls in predicting the outcome.

  10.05.11
• Politics Survey

  Royal Weddings and the Big Society

  Is Ipsos's Royal Wedding data good news for the Big Society?

  06.05.11
• Investors Survey

  LibDem voters switching to Labour

  New analysis of Ipsos's polls conducted since the start of 2011 shows how 2010 voters would vote now.

  04.05.11
• Politics Survey

  The AV referendum: who decides?

  Who will actually bother to vote at tomorrow's referendum? And what impact does a high or low turnout have on the result?

  04.05.11
• Consumers Survey

  The Bigger and Older Nation

  It has been well reported that we are getting older as a nation. Is the media industry taking heed?

  03.05.11
• Science Survey

  Public Attitudes to Science 2011

  Public Attitudes to Science 2011 (PAS) finds that the UK public values science and is interested in finding out about it.

  02.05.11