Environment

The Ipsos policy and evaluation team shares three key lessons from their independent evaluation of the Market Accelerator for Green Construction (MAGC) programme, presented at a COP30 side event for Evidence for Climate Action, on what works to mobilise climate finance for green construction. The lessons are also applicable to other sectors.

The Ipsos sustainability practice leverages research specialisms and cross-sector expertise to understand governments, businesses, and citizens to inform better decision making when it comes to all aspects of environment, social and governance (ESG).

The EIA - Ipsos survey found that 67% of UK adults aged 16-75 said that manufacturers and producers of plastic or companies selling plastic products or packaging should have the most responsibility for taking action to reduce the amount of plastic pollution in the UK.

70% of UK adults surveyed aged 16-75 would be likely to stop buying a product they regularly use if they learnt it contains chemicals that have a negative impact on wildlife.

Trends to recycle more and reduce waste and plastic pollution are on the rise amongst consumers.

There is clear evidence that the public expect the Government to act and to do more to mitigate climate change – this applies to adaptation as much as it does to transitioning to net zero.

Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.

While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.

Earth4All and the Global Commons Alliance have released their second report on global attitudes towards nature and planetary stewardship, based on research conducted between March and April 2024 by Ipsos.