British Public Opinion, November 1978

Opinion poll conducted for the Daily Express

MORI interviewed a representative interlocking quota sample of 1,082 adults aged 18+. Interviews were conducted face-to-face in 54 constituency sampling points across Great Britain on 8 November 1978.

Q1 Are you satisfied or dissatisfied with the way the government is running the country? Q2 Are you satisfied or dissatisfied with the way Mr Callaghan is doing his job as Prime Minister? Q3 Are you satisfied or dissatisfied with the way Mrs Thatcher is doing her job as Leader of the Opposition?

  Government Callaghan Thatcher
  % % %
Satisfied 39 54 38
Dissatisfied 53 40 51
Don't know 8 6 11

 

Q4 How would you vote if there were a General Election tomorrow? (If undecided or refused at Q4) Q5 Which party are you most inclined to support? Q6 If Mr Heath were leader of the Conservative Party instead of Mrs Thatcher, how would you vote if there were a General Election tomorrow? Base: All expressing a voting intention (951); all expressing a voting intention if Mr Heath were leader (892)

  Q4/5 Voting intention Q6 Voting intention if Heath were leader
  % %
Conservative  47 53
Labour  46 40
Liberal  5 4
Other  3 3

Q7 If the Conservative Party were to win the next election, who do you think would make the better Prime Minister, Mr Heath or Mrs Thatcher?

  %
Mr Heath 55
Mrs Thatcher 33
Don't know 12

 

Q8 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

  %
Improve 19
Stay the same 29
Get worse 45
Don't know 7
Net economic optimism (improve minus get worse) -26

 

Q9 Do you think the Government would be right or wrong to withhold government contracts from Ford's if they pay their workers more than the 5% pay limit? Q10 If Ford pays its workers more than 5% would the government be right or wrong to prevent Ford raising its prices more than 5% during the next year?

  Q9 Contracts Q10 Prices
  % %
Right 47 54
Wrong 39 33
Don't know 14 13

  Q11 Do you own or regularly drive a motor vehicle? Q12 Do you approve or disapprove of the proposal to abolish the £50 road tax on cars and replace it with an increase of 20p a gallon on petrol prices? Q13 Do you approve or disapprove of the proposal to make the wearing of seat belts compulsory? Q14 Do you approve or disapprove of the proposal to increase the maximum size of lorries allowed on British roads from 32 tons up to 40 tons?

  Q12 Road tax Q13 Seat Belts Q14 Lorries
  All Owners/ drivers (Base: 549) All Owners/ drivers (Base: 549) All Owners/ drivers (Base: 549)
  % % % % % %
Approve 48  54 59  50 14  13
Disapprove 38  41 37  46 79  80
Don't know 15  5 5  4 7  7

 

Q15 Now for each of the groups on this list, I would like you to tell me whether you think they should or should not be represented on the boards of large British companies in the private sector.

  Should Should not Don't know
  % % %
Consumers 60 29 11
Employees 72 20 8
Management 85 9 6
Trade union officials 46 44 10
Government officials 34 55 11
Shareholders 78 15 7
The public 49 41 10

 

Q16 Now for each of the groups on this list, I would like you to tell me whether you think they should or should not be represented on the boards of nationalised industries.

  Should Should not Don't know
  % % %
Consumers 70 20 10
Employees 73 19 8
Management 83 9 8
Trade union officials 55 36 9
Government officials 63 29 8
The public 62 29 9

 

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