Britons more favourable towards Kamala Harris than Joe Biden or Donald Trump – but half believe Trump will win
Almost half of Britons think a Kamala Harris victory in the US 2024 Election would be most in UK’s national interest - up slightly from when we asked about Joe Biden in May according to a new Ipsos poll.
New exclusive polling by Ipsos for the Evening Standard, taken July 24-25, has found that the British public are more favourable towards Kamala Harris than either Joe Biden or Donald Trump. 34% have a favourable opinion of the Vice President, compared with 26% for Biden and 24% for Trump.

Almost half (46%) say that a Harris presidency would have a positive impact on the UK’s relationship with the US, up significantly from the 27% who said the same of a Biden presidency in May. Conversely, half (52%) believe that a Trump presidency would have a negative impact on the UK/US relationship.
Similarly, 47% of Britons believe that Harris being elected is in the best interests of the UK - up from 39% when asked about Biden in May. Just two in ten (20%) say that a Trump victory is in the best interests of the UK.
Half of Britons (50%) would prefer a Harris presidency, compared to 21% who would prefer a second Trump administration. Those who voted Labour on July 4th are more likely to back Harris, with 72% preferring her versus 38% of those who voted Conservative. However, half (49%) of Britons believe that Trump is most likely to win the election – up from three in ten (30%) in May.


Commenting on the findings, Ipsos Director of Politics Keiran Pedley said:
Our polling suggests British people favour Kamala Harris over either Joe Biden or Donald Trump. Almost half (46%) of Britons believe a Harris presidency would have a positive impact on the UK’s relationship with the US - significantly higher than the 27% who said the same about Biden in May. However, despite the Democrat’s decision to change their candidate, there is a growing belief among the British public that Trump will likely win the upcoming election. This sentiment has risen since May, with half (50%) now believing Trump will win, up from 30%.
Technical Note
Ipsos interviewed a representative sample of 1,052 adults aged 18-75 across Great Britain. Polling was conducted online between 24-25 July 2024. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.
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