Britons support paying more tax to fund public services – most popular being a new net wealth tax

Britons say they are prepared to pay more taxes themselves to fund public services, in the context of COVID-19 requiring high levels of government spending.

The author(s)
  • Trinh Tu Managing Director, Public Affairs
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  • British public support paying more tax to fund rather than cut public services
  • The introduction of a wealth tax is the most popular tax increase to fund public services, over an increase in Council Tax, Capital Gains Tax, Income Tax or VAT
  • Most popular option for a wealth tax is on those with over £500,000 in total wealth (minus mortgage)

New Ipsos research finds that 44% of Britons say they are prepared to pay more taxes themselves to fund public services, in the context of COVID-19 requiring high levels of government spending - a net score of +15 percentage points over those who would prefer to make cuts to public service rather than see a rise in their own taxes.

Current Covid019 pandemic has required high levels of government spendingWhen asked about what kind of tax rise they’d prefer if government raised taxes to fund public service, 41% of Britons’ first choice would be for the introduction of a new wealth/fortune tax, with an increase in VAT the least popular tax rise. Three-quarters of Britons support a wealth tax either as a first, second or third preference.   

If the government decides to raise taxes in order to fund public services, which of the following measures, if any, would you most strongly support?The most popular arguments in favour of a wealth/fortune tax is to close the gap between rich and poor which is too large (36%) and that the rich have got richer in recent years (33%).

There are many arguments both for and against a new tax on wealth in this country. Which one or two, if any, of the following arguments in favour of a net wealth tax do you most strongly support?When asked who should pay a new wealth tax, the most popular is those with total wealth over £500,000 (approximately 10% of the population). However, more Conservative than Labour voters prefer that a new wealth tax be limited to the top 1% of the population with total wealth over £2million.

If the government decides that this new yearly tax will include the total wealth an individual has in savings, investments and property minus the value of any outstanding mortgage, at what level of wealth do you think people should start paying this new tax on total wealth, if at all?Trinh Tu, Research Director at Ipsos said:

In the current context with the government using the full economic force of the state to combat the economic issues caused by COVID-19, the Treasury will be looking to the nation’s balance sheet. Novel taxes such as a wealth tax clearly do have a degree of popularity and could be used to help prevent cuts to public services which the public does not want to happen.

Technical note

This research is carried out by Ipsos in partnership with Professor Karen Rowlingson at the Centre on Household Assets and Savings Management, University of Birmingham, and the London School of Economics (LSE).  It is part of the UK Wealth Tax Commission project funded by the Atlantic Fellows for Social and Economic Equity (AFSEE) COVID-19 response fund at the LSE International Inequalities Institute. 

Ipsos interviewed a representative sample of 2,243 British adults aged 16-75. Interviews were conducted online from 10th to 13th July 2020; a week after ‘Independence Day’ when pubs, restaurants and hairdressers re-opened following lockdown due to the COVID-19 pandemic. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.

The second stage of the research involved four video focus group discussions which took place in August 2020. The composition of the four groups was:

  • Group 1: London/SE, Mid/high income, Floating voters, All housing tenures, age 25-44
  • Group 2: London/SE, High income, Conservative voters, Owner-occupiers, age 45+
  • Group 3: North and Midlands, Low/mid income, Floating voters, All housing tenures, age 45+
  • Group 4: North/Midlands, High income, Labour voters, Owner-occupiers, age 45+

Within each group, at least half were cohabiting or married and at least half had children in the household.  There was also an ethnic and gender mix in the groups overall.

The author(s)
  • Trinh Tu Managing Director, Public Affairs

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