Christmas

Exclusive research shows AI is playing an increasing role in the Christmas gifting journey – particularly for younger, tech-savvy shoppers.

32% of respondents believe Nigel Farage would be the most likely to embarrass themselves at the office Christmas bash.

Britons say that 'All I want for Christmas' is the most overplayed Christmas song, while they want to hear 'Fairytale of New York' more often

Seven in ten (72%) Britons say they purchase advent calendars.

A recent Ipsos poll reveals widespread concerns among Britons regarding Christmastime access to healthcare services, particularly GP appointments, ambulances, and emergency care in A&E.

At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?

What age should parents stop buying their children advent calendars?

Which public figures do Britons think deserve a place on Santa's naughty list?

When is the right time for British shops to start selling Christmas items? Ipsos polled the Great British public!