As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.
Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.
New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.
