Checkout launched to help manufacturers test their new products

Ipsos launched Checkout today as the latest addition to its suite of shopper research solutions. It is specifically designed to increase the chances of success at launch by optimising manufacturers' in-store strategy in the competitive environment.

Most companies are confident about their launches, yet 85% of new launches are discontinued within the first year. 70% of final purchase decisions are made in store and this percentage is increasing in this recessionary environment.

Checkout can provide answers to questions such as:

• How will the manufacturers' new product look and perform on the shelves against competitors?
• Will the POS effectively support the launch by attracting consumers, creating interest and increasing motivation to buy?
• If we test this in a retail environment how can manufacturers keep it confidential from their competitors?

Ipsos's Retail & Shopper division have developed a unique approach which tests new products in an environment that is close to store conditions,allowing manufacturers to modify their launch mix.

Susanne Goller, Director - Ipsos Retail & Shopper said:

"Our clients kept telling us that these were often issues that emerged as they moved towards product launch and that they had no easy and quick way of investigating, so we developed Checkout. We've also made sure it's cost effective - bearing in mind the current economic challenges we face."

Ipsos's Retail and Shopper Division has over 20 years of experience in providing retailers and manufacturers with the intelligence they need to tackle tough business challenges.