Christmas Procrastination

Consumers are expected to spend an average of £400 this Christmas with 11% expecting to spend more than £1000. Sixty one per cent will pay for Christmas from their regular income and 28% will dip into their savings.

Consumers are expected to spend an average of £400 this Christmas with 11% expecting to spend more than £1000. Sixty one per cent will pay for Christmas from their regular income and 28% will dip into their savings.

Most people dread the following over Christmas:

Family arguments 18%
Central heating breaking down 17%
Watching endless film repeats on TV 14%
Car breaking down 9%
Receiving awful presents and having to look delighted 7%
Over-indulging on food & drink 7%
TV breaking down 6%
Playing party games like charades 4%
Visiting family 3%
Having family to stay 3%

While 21% said that they would normally start their Christmas shopping between one and two months before Christmas, 17% still left it to a week or less before Christmas, with 18% of men putting it off until the last minute.

However, it is not just Christmas shopping that people tend to put off, it seems as though we are a nation of procrastinators with 43% putting off making a will, 38% going to the dentist 35% going on a diet and 34% decorating or getting fit / taking exercise.

Technical details

MORI interviewed a representative sample of 1000 adults aged 15+, face-to-face. Fieldwork took place 7-10 November 1997. Data were weighted to the profile of Great Britain.

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