Collaborative Trading Is Key To Sell-Side Service Improvement

Sell-side organisations that invest in technology to promote collaborative working can achieve increased responsiveness to clients and service improvement, according to a new survey by MORI.

The survey, commissioned by Syntegra, focuses on practices such as multi-channel integration, team-working and the ability to quickly share information and knowledge. It also covered current work practices and the use and effectiveness of different communication channels.

Three fifths agree that the potential of IT and new communication channels, to deliver service improvements has yet to be realised by sell-side companies. Voice communication from the office is still seen as the most effective channel for receiving sell-side information (90%), closely followed by email (78%). Other important channels include Bloomberg or equivalents (64%) and face-to-face communication (56%).

For three-quarters, the main benefits to be gained through the integration of multiple channels of communication, will be better information flow and increased sell-side responsiveness. A majority (56%) also believe such integration will allow them to be more mobile, enabling them to work from different locations.

Technical details

A total of 101 telephone interviews were conducted in the UK and US with corporate treasurers, buy-side asset and pension fund managers and intermediaries, between 24th April and 21st May 2002.