Common Sense in a Changing World
Change is vital for organisations to survive and grow: external factors such as globalisation, the economic climate and new government legislation all demonstrate this requirement. Ipsos undertakes a vast amount of employee research on behalf of organisations going through significant change.
Organisations are full of change survivors - people who have learned to live through organisational change without actually changing. Many change efforts have been unsuccessful because widespread employee support was missing. For successful implementation and management of change, employee aspects need to be addressed at an early stage.
Internal communication therefore has a vital role to play in change management. Strong leadership, line management and employee involvement should all be tackled with an emphasis on the employee experience. The employee, although possibly not regarded at the outset as central in the change process, should not be forgotten.
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