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An independent and impartial view of key dynamics and brand performance in the global hospitality and travel sector.

Join us on 18 November for an insightful conversation with internationally renowned risk and crisis communications expert Rod Cartwright.

If Britain were a brand, what kind of shape would it be in? Has it lost its way, or is it still punching above its weight? Great Britain or not so Great Britain? Ipsos, in partnership with JKR and The British Chambers of Commerce surveyed 3,000 consumers and 1,100 UK business leaders to find out.

The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?

New report from Ipsos and Jones Knowles Ritchie unpacks the importance of brand distinctiveness in today's world.

Discover how ensuring products and services are ingrained with sustainable co-benefits can provide brands with a competitive advantage, brought to life with a case study from McDonald's.

Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.

Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.

The power of positive representation for a better society and a more successful brand.