Customer Insights


Market Research Publication

Ipsos extends data collection capability with Perspective

Telephone (CATI) and F2F (CAPI) data collection and fieldwork specialists Perspective rebrand as Ipsos, following acquisition in June 2025.
Market Research Publication

Ipsos strengthens online operations capability with Alligator

Panel agnostic online research specialists Alligator rebrand as Ipsos, following acquisition in June 2025
Customer Insights Publication

Broker Boardrooms

A sounding board, foresight hub, and strategic lens into the UK mortgage market through quarterly deep-dive discussions with active intermediaries and brokers.
Customer Experience Publication

Moments of Truth: Retail Banking

Stand out from the crowd and develop memorable customer experiences with robust competitor benchmarking grounded in behavioural science and Consumer Duty outcomes.
Customer Experience Publication

The Employee Customer Ripple Effect

Doing the right thing by employees is doing the right thing by customers
Financial Services Publication

Using Mystery Shopping to proactively measure staff engagement with Consumer Duty

Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
Financial Services Publication

Improving Consumer Duty Outcomes Through Customer Experience

Understanding the health of your relationship with customers is vital to sustain, broaden, and deepen customer relationships. For brands in the financial services sector, Consumer Duty only adds to this commercial impetus to treat customers fairly - the regulatory imperative has moved from adhering to rules to being guided by the core principle of acting to deliver good outcomes for retail customers.

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Financial Services Publication

Consumer Duty: A clear way forward

A holistic solution for ensuring your business can not only meet, but exceed The Consumer Duty standards.