Corporate Social Responsibility research for UNICEF
New research for UNICEF by Ipsos shows more than two-thirds of UK businesses think responsibilities to children will become more important over the next five years.
New research released today by UNICEF and Ipsos shows that more than two-thirds of UK businesses interviewed think that responsibilities to children will become more important to UK companies over the next five years (67% strongly/ tend to agree), and yet 89% do not currently include children’s rights among their main corporate responsibility issues.
Four in ten (39%) companies interviewed say that children’s rights and children’s welfare is not an issue they address to any great extent in their corporate responsibility activities, according to the CSR Market Assessment. Only 11% include children’s rights and children’s welfare among their main corporate responsibility issues, with a further 29% saying it is an issue they address alongside several others.
Methodology Following a qualitative phase, 150 quantitative interviews were conducted with CSR decision makers in large companies in the UK. A carefully constructed sample was used to reflect the views of companies in a range of different industry sector categories, and companies of different sizes (excluding smaller companies with fewer than 250 employees). Sample was sourced from leading business directories, and screening was used to identify the person most appropriate to interview, namely the person responsible for CSR/ corporate responsibility and similar issues in each company. The data have not been weighted. Interviews were carried out by telephone from 21 May – 13 July 2012.
