Drinkaware Monitor 2014: Adults' drinking behaviour and attitudes in the UK

Ipsos was commissioned by alcohol education charity Drinkaware to undertake a survey of UK adults, to provide a picture of their drinking attitudes and behaviours. The survey examined attitudes towards alcohol, motivations for drinking, drinking patterns and drunkenness, harmful drinking behaviour and strategies used to moderate levels of alcohol consumption.

The findings are available to view on Drinkaware’s website

Technical details Ipsos conducted a quota survey among a representative sample of 2,294 adults aged 18-75 living in the UK. The fieldwork was conducted through an online panel and took place between 17th November and 10th December 2014. The research also surveyed young people aged 10-17 and parents of this age group – the results of which are to be reported on separately. The data were weighted by age, gender, region and social grade to reflect the known UK population profiles.