Economic gloom in Britain
Just one in ten (11%) Britons describe Britain’s current economic situation as good according to new research from Ipsos’ Global @dvisor online survey conducted in 26 countries.
This represents no change from the previous month and places Britons in line with the French towards the bottom of the league of economic optimism. Americans are similarly negative about their own economy, with just 14% describing it as strong. Of the countries surveyed Italy (8%), Ireland (7%), Japan (6%), Spain (6%), Hungary (4%) and Greece (4%) have populations more negative on the economy than Britain.
Meanwhile, the citizens of fellow G8 countries Canada and Germany are by comparison very happy with their economic state – 73% and 66% respectively describe their country’s economic situation as good.
Managing Director, Ipsos, Bobby Duffy, said:
“People in Britain, as in many other developed countries around the world are really worried about the shape of the economy. As bad news continues to break across the globe it is hard to see where the all important rise in consumer optimism will come from.”
Technical Note
Global @dvisor is a monthly online survey conducted by Ipsos via the Ipsos Online Panel system in 24 countries around the world. This month, fieldwork took place in 26 countries – adding Ireland and Greece.
For the results of the survey presented herein, an international sample of 19,755 adults age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Greece, Indonesia, Ireland, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.
Weighting was employed to balance demographics and ensure the sample's composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe, (in the small number of developing countries where access to the internet is limited respondents are more likely to be affluent and well connected than the average member of the population.)
