Eggs: how do you eat yours? What is Britain's favourite egg?

Ipsos Observer hatched a plan to survey Brits on their egg-eating habits - here we lay out the results that you simply cannot egg-nore!

The author(s)
  • Ben Glanville Senior Consultant, Observer, UK
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Many Brits observe it, and many don’t. But most of us are aware of its association with eggs. Whilst the chocolate variety may be appealing for many of us, what about the humble “real” chicken egg? A stalwart of breakfast for many, just how do we like our eggs in the morning? 

Ipsos polled respondents across the nation through its i:omnibus research platform, posing a simple question: What is your favourite way of eating eggs? 

1,100 adults shared their opinion, and the results show that we are a diverse nation in terms of what we like. 

The top answer was fried eggs – with 27% voting for this in some shape or form, including sunny side up and over-easy. The second spot goes to scrambled eggs (22%), with poached eggs coming in third (15%).

And what about the classic boiled egg with soldiers? Well perhaps this way of having eggs less popular than you might think, with only 6% of us choosing soft-boiled as our favourite way of eating eggs. 

Full results for the survey are below - all refreshingly free of egg-related puns.


T-egg-nichal note

Ipsos interviewed a representative quota sample of 1,100 adults aged 16-75 in Great Britain using its online i:omnibus between 22nd-24th March 2024. The sample obtained is representative of the population with quotas on age, gender, region and working status. Data are weighted to the known offline population proportions for age, working status within gender, and for region, social grade and education, to reflect the adult population of Great Britain. 

The author(s)
  • Ben Glanville Senior Consultant, Observer, UK

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